design work
generator
nicked journal: bumpkin edition
beyond efficiency
work in progess magazine
pure water zine: issue 2
digital frontier
nicked journal: issue 1
life after the movie
icarus complex
sweet trip album
pure water zine: issue 1
bog magazine
design for music
cranium collective
Beyond Efficiency
This was a fun ideation project for the creative studio Made by Many, aimed at positioning themselves as experts in AI. Their initiative, Beyond Efficiency, focused on AI that puts “humans first” and acts as a tool to propel creativity rather than replace it.
Working with several different taglines, we felt that visuals featuring hands and people would be particularly strong. In my view, the photographic approach is far more effective than the AI-generated alternatives, it feels more trustworthy, more human, and better aligned with the message.
This was a fun ideation project for the creative studio Made by Many, aimed at positioning themselves as experts in AI. Their initiative, Beyond Efficiency, focused on AI that puts “humans first” and acts as a tool to propel creativity rather than replace it.
Working with several different taglines, we felt that visuals featuring hands and people would be particularly strong. In my view, the photographic approach is far more effective than the AI-generated alternatives, it feels more trustworthy, more human, and better aligned with the message.
